How are marketers using online and offline data to understand and optimize the customer journey? And what cross-channel strategies work best to drive offline conversions? Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma....
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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/upcoming-webcast-optimize-search-facebook-display-ads-drive-offline-sales-258536