PPC is about more than just managing accounts -- it's about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues. The post How you can better communicate PPC industry updates to clients appeared...
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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/can-better-communicate-ppc-industry-updates-clients-257213