We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn't just rely on free Google tools for data collection and analysis. The post How do you deal with local SEO KPIs that don’t pass the smell test? appeared first on Search Engine...
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/deal-local-seo-kpis-dont-pass-smell-test-259064
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October 2016
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