Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google iOS app, broken AMP & Apple results appeared first on Search Engine Land.
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Google's iOS search app can unlock your incognito mode private searches using Touch ID. The post Google iOS search app adds Touch ID for reentering your private searches appeared first on Search Engine Land.
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It looks like the Google desktop search results are partially broken right now. If you search Google on desktop for any query that returns pages that are AMP ready, such as [amp], Google will show an AMP logo next to the result. If you try to click on the result, it won’t work. So there...
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/google-amp-breaks-desktop-search-results-259840 Posted by Nathan Martz, Product Manager, Google VR With Google Cardboard and Daydream, our Google VR team is working to bring virtual reality to everyone. In addition to making VR more accessible by using the smartphone in your pocket, we recently launched the Google VR SDK out of beta, with native integration for Unity and UE4, to help make it easier for more developers to join the fold. To further support and encourage new developers to build VR experiences, we’ve partnered with Udacity to create the VR Developer Nanodegree. Students will learn how to create 3D environments, define behaviors, and make VR experiences comfortable, immersive, and performant. Even with more than 50 million installs of Google Cardboard apps on Google Play, these are still the early days of VR. Students who complete the VR Developer Nanodegree learn by doing, and will graduate having completed a portfolio of VR experiences. Learn more and sign up to receive VR Developer Nanodegree program updates at https://www.udacity.com/vr via Google Developers Blog http://developers.googleblog.com/2016/09/learn-by-doing-with-the-udacity-vr-developer-nanodegree.html Posted by Sophie Miller, Tango Business Development Window shopping and showrooms let us imagine what that couch might look like in our living room or if that stool is the right height, but Tango can help take out the guesswork using augmented reality. Place virtual furniture in your real room, walk around, and try different colors. Tango-enabled apps like WayfairView make it easy to visualize and rearrange new furniture in your home. We sat down with the Wayfair team to learn more about their app and see how Tango helps power new AR shopping experiences: Google: Please tell us about your Tango app. Mike: Wayfair offers a massive selection of products online. We believe that the ability for customers to visualize products in their living space augments our online experience, and solves real customer problems such as: Will this product fit in my space? and Will this match the rest of my environment? Why are you excited for your customers to start using WayfairView? One of the biggest barriers that online shopping poses is the inability for a customer to get a good sense of how a product would fit in their room, and what it would look like in their living space. With WayfairView, we aim to help our customers better visualize our products - going above and beyond a flat, 2D image and providing them with an accurate 3D rendering of what the full-size item could look like in their home. Not only is this a great extension of the customer experience, it’s also a practical approach to figure out how the product fits into the user’s space before ordering it. How did you get started developing for Tango? I signed up to buy a dev kit in 2014 because he was personally interested in scanning 3D objects and environments. I ended up using it for a hackathon to build the first prototype of what is now WayfairView. One of my teammates, Shrenik Sadalgi, has always been interested in AR technology and had participated in Tango hackathons in years prior. He thought this particular flavor of AR, i.e Markerless in the form factor of a mobile device, had the potential of providing a seamless, easy user experience for Wayfair customers. Was there something unique to the Tango platform that made it particularly appealing? AR technology has been around for a while, but Tango is making it accessible by providing the technology in a way that is user friendly. Specifically, the Tango platform excels in accurate tracking, which allowed Wayfair’s R&D team to focus on building a great experience for our customers. No markers, no HMDs, no cords that can get tangled, but still powerful. What were some of the challenges you faced building for Tango? The biggest challenge Wayfair faces with AR technology is more about the experience than the device, which is in big part thanks to Tango. Our goal was to introduce an entirely new way of shopping for furniture in a way that is user friendly. Not having to worry about the inner workings of Tango helped us focus on making the furniture look as real as possible, scaling the app with our massive catalog, and getting to market in a short period of time. What surprised you during the Tango development process? The learning curve for Tango was minimal. We were able to get started very quickly using example code. It was pretty remarkable how the stability of the platform (primarily the tracking) kept improving over the period of time that we worked on the app. Which platform did you build your Tango app on, and why? We wrote the core of the app using Unity in C# - we wanted all the 2D UI to be in native Android to match the Wayfair native Android experience. This also gave us the opportunity to re-use code from the existing Wayfair Android app. We saw significant performance improvements by using native Android to create the 2D UI as well, which also makes the UI easier to update when the next UI theme of Android comes along. What features can customers look forward to in a future WayfairView update? We would love to add the ability to search for products by space: imagine drawing a cube in your real space and finding all products that fit the space. We also want to allow users to stack virtual products on top of each other to help them visualize how a virtual table lamp would look on top of a virtual table. Of course, we also want to make the products look even more real and add more products that can be visualized on WayfairView. How do you think that this will change the way people shop for household goods? WayfairView makes it easier than ever for customers to visualize online goods in their home at full scale, giving them an extra level of confidence when making an online purchase. We believe Tango has the potential to become a ubiquitous technology, just like smartphone cameras and mobile GPS. Ultimately, we anticipate that this will further accelerate the shift from brick and mortar to online. We also imagine that WayfairView will be a very useful tool for our designers as they share their design proposal and vision with their customers. via Google Developers Blog http://developers.googleblog.com/2016/09/shopping-made-simple-with-tango-and-wayfairview.html
What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share. The post Content and SEO: Building linkable content appeared first on Search Engine Land.
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We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn't just rely on free Google tools for data collection and analysis. The post How do you deal with local SEO KPIs that don’t pass the smell test? appeared first on Search Engine...
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A new lite mode is available in India for the Google News Android app - it uses one-third of the data of the full mode. The post Google News Lite mode app launches for slower internet connections appeared first on Search Engine Land.
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Designed by doodler Gerben Steenks, the animated doodle leads to a search "when is Google's birthday." The post When is Google’s birthday? Google turns 18 & makes itself a doodle to celebrate appeared first on Search Engine Land.
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Version 3.1 of the Google My Business API is now out, here is what is new. The post Google My Business API adds features in version 3.1 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/google-business-api-adds-features-version-3-1-259795 Posted by KelseyLibert The Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our client campaigns have been featured, what types of links each campaign attracted, and how many times each placement was shared. While we regularly look back on our data to evaluate performance per campaign and client, until now we’d never analyzed all of these data in aggregate. After combing through 31,000 media mentions and 26,000 links, here’s what we found. Most high-authority links don’t receive a lot of social shares.Most marketers assume that if they build links on high-authority sites, the shares will come. In a Whiteboard Friday from last year, Rand talks about this trend. BuzzSumo and Moz analyzed 1 million articles and found that over 75 percent received no social shares at all. When they looked at all links – not just articles – this number rose to around 90 percent. We (wrongfully) assumed this wouldn’t be the case with high-quality links we’ve earned. It turns out, even the majority of our links on sites with a high Domain Authority (DA) didn’t get any social shares:
On average, our campaigns get 110 placements and 11,000 social shares, yet a single link accounts for about 63 percent of total shares. This means that if you exclude the top-performing link from every campaign, our average project would only get 4,100 social shares. Since most links don’t yield social shares, marketers with goals of both link building and social engagement should consider a strategy for gaining social traction in addition to a strategy for building a diverse link portfolio. The social strategy can be as simple as targeting a few key websites that routinely yield high social shares. It’s also helpful to look at target sites’ social media accounts. When they post their own articles, what kind of engagement do they get? Of all the sites that covered our campaigns, the following five sites had the highest average social shares for our content. We know we could depend on these sites in the future for high social engagement. Exceptions to the ruleSome content can definitely accomplish both high engagement and social shares. The BuzzSumo and Moz study found that the best types of content for attracting links and social shares are research-backed content or opinion pieces. Long-form content (more than 1,000 words) also tends to attract more links and shares than shorter content. At Fractl, we’ve found the same factors – an emotional hook, a ranking or comparison, and a pop culture reference – tend to encourage both social sharing and linking. Few sites will always link to you the same way.To ensure you’re building a natural link portfolio, it’s important to keep track of how sites link to your content. You’ll learn if you’re earning a mix of dofollow links, nofollow links, cocitation links, and brand mentions for each campaign. We pay close attention to which types of links our campaigns earn. Looking back at these data, we noticed that publishers don’t consistently link the same way. The chart below shows a sample of how 15 high-authority news sites have linked to our campaigns. As you can see, few sites have given dofollow links 100 percent of the time. Based on this, we can assume that a lot of top sites don’t have a set editorial standard for link types (although plenty of sites will only give nofollow links). While getting a site to cover your content is something to be celebrated, not every placement will result in a dofollow link. And just because you get a dofollow link from a site once doesn’t mean you should always expect that type of link from that publisher. Creating a lot of visual assets is a waste of time in certain verticals.There’s an ongoing debate within Fractl’s walls over whether or not creating a lot of visual assets positively impacts a campaign’s reach enough to justify the additional production time. To settle this debate, we looked at our 1,300 top placements to better understand how publishers covered our campaigns’ visual assets (including both static image and video). This sample was limited to articles on websites with a DA of 70 or higher that covered our work at least four times. We found that publishers in different verticals had divergent tendencies regarding visual asset coverage. The most image-heavy vertical was entertainment, and the least was education. Some of the variation in asset counts is based on how many assets were included in the campaign. Although this does skew our data, we do receive useful information from this analysis. The fact that top entertainment publishers used an average of nine assets when they cover our campaigns indicates a high tolerance for visual content from outside sources. Verticals with lower asset averages may be wary of external content or simply prefer to use a few key visuals to flesh out an article. Keeping these publisher vertical preferences in mind when developing content can help your team better allocate resources. Rather than spending a lot of effort designing a large set of visual assets for a campaign you want to be placed on a finance site, your time may be better spent creating one or two awesome visualizations. Similarly, it’s worthwhile to invest in creating a variety of visual assets if you’re pitching entertainment and health sites. Analyzing our entire link portfolio taught us a few new things that challenged our previous assumptions:
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Apple places URLs appear to be for the purpose of sharing with non-Apple users. The post Apple now has public place pages — but what exactly are they for? appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google cross-device retargeting, science datasets & JavaScript SEO appeared first on Search Engine Land.
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At MarTech Europe, you’ll hear stories from marketing and technology experts about their digital transformation challenges and success. Find out their secrets for building their marketing stacks… and doing it right. Register for an All Access Pass by Friday and pay only £1,095 —...
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/last-chance-save-200-martech-259686 Originally posted on Google Analytics blog Posted by Arudea Mahartianto, Google AMP SpecialistIn the digital world, whether you’re writing stories for your loyal readers, creating creative content that your fans love, helping the digital community, or providing items and services for your customer, understanding your audience is at the heart of it all. Key to unlocking that information is access to tools for measuring your audience and understanding their behavior. In addition to making your page load faster, Accelerated Mobile Pages (AMP) provides multiple analytics options without compromising on performance. You can choose to use a solution like amp-pixel that behaves like a simple tracking pixel. It uses a single URL that allows variable substitutions, so it’s very customizable. See the amp-pixel documentation for more detail. The amp-analytics component, on the other hand, is a powerful solution that recognizes many types of event triggers to help you collect specific metrics. Since amp-analytics is supported by multiple analytics providers, this means you can use amp-analytics to configure multiple endpoints and data sets. AMP then manages all of the instrumentation to come up with the data specified and shares it with these analytics solution providers. To use amp-analytics, include the component library in your document's <script async custom-element="amp-analytics" And then include the component as follows (for these examples, make sure to specify your own account number instead of the placeholder): <amp-analytics type="googleanalytics"> The JSON format is super flexible for describing several different types of events and it does not include any JavaScript code which could potentially lead to mistakes. Expanding the above example, we can add another trigger, <amp-analytics type="googleanalytics"> For a detailed description of data sets you can request, as well as the complete list of analytics providers supporting amp-analytics, check out the amp-analytics documentation. You can also see more implementation examples in the Amp By Example site. If you want to conduct a user experience experiment on your AMP pages, such as an A/B test, you can use the amp-experimentelement. Any configurations done in this element will also be exposed to amp-analytics and amp-pixel, so you can easily do a statistical analysis of your experiment. There are still plenty of ongoing developments for AMP analytics to help you gain insights as you AMPlify the user experience on your site. Visit the AMP Project roadmap to see a summary of what the team is cooking up. If you see some features missing, please file a request on GitHub. via Google Developers Blog http://developers.googleblog.com/2016/09/how-to-set-up-analytics-on-your-amp-pages.html
Cross-device remarketing for signed-in users will roll out over the next few months. The post Google to roll out cross-device retargeting appeared first on Search Engine Land.
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Contributor Sam Gipson troubleshoots issues with a client's hreflang implementation, testing to see if JavaScript elements might interfere with Google recognizing these tags. The post Case study: JavaScript blocking Google’s view of hreflang appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/case-study-javascript-blocking-googles-view-hreflang-259312 Google adds new schema named Science Datasets for marking up scientific or government data9/26/2016
A new Google pilot program now allows publishers to describe CSV and other tabular datasets for scientific and government data. The post Google adds new schema named “Science Datasets” for marking up scientific or government data appeared first on Search Engine Land.
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Today's animated Google doodle surfaces the state-by-state voting guide Google launched in August. The post How to register to vote Google doodle marks National Voter Registration Day appeared first on Search Engine Land.
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Google says that it can deliver 99 percent location accuracy at 200 million stores globally. The post Google brings store visits to Google Display Network, debuts cross-device retargeting appeared first on Search Engine Land.
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SMX East workshop on Monday takes a deep dive into all things local search. The post Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Penguin live, Bing Ads Editor shopping & El Santo appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-google-penguin-live-bing-ads-editor-shopping-el-santo-259536
Shopping campaign management has arrived in Bing Ads Editor version 11.4. The update makes it possible to create new Shopping campaigns and edit existing one in Editor. A new Shopping settings tab is now available in the editor panel to set the store ID, region of sale and campaign priority. ...
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/bing-ads-editor-now-supports-shopping-campaigns-259297 Posted by Dr-Pete For almost two years (707 days, to be precise), one question has dominated the SEO conversation: “When will Google update Penguin?” Today, we finally have the answer. Google announced that a Penguin update is rolling out and that Penguin is now operating in real-time. September has been a very volatile month for the SERPs (more on that later in the post), but here’s what we’re seeing in MozCast for the past two weeks, including last night: In a normal month, a temperature of 82°F would be slightly interesting, but it's hardly what many people were expecting, and September 2016 has been anything but a normal month. It takes time to refresh the entire index, though, so it's likely Penguin volatility will continue for a few days. I'll update this graph over the next few days if anything more interesting happens. What happened in September?September has been the most volatile month for SERPs since I started tracking temperatures in April of 2012 (just a couple of weeks before Penguin 1.0). To the best of my knowledge at this time, the volatility during the rest of September was not due to the Penguin 4.0 roll-out. There are no official statements (currently) about other updates, but we’re aware of two things. First, many local SEOs saw major shifts around September 1st, when MozCast tracked a high of 108°F. This has been dubbed the Possum Update, and reports are that local pack URLs also moved substantially (MozCast does not track this data). We did see an overall drop in local pack presence in our data set on that day (about 7.3% day-over-day). Second, between September 13th and 14th there was a massive drop in SERPs with image (vertical) results on page 1 in our data set. This caused substantial volatility, as image results occupy an organic position and so those SERPs got an extra organic result on page 1. The temperature that day was 111°F. Here’s the two-week graph of SERPs with image results on page 1: SERPs with images in our data set dropped 49% overnight and have not recovered. I've hand-checked dozens of these results and have verified the drop. In some cases, images moved to deeper pages. It's unclear if other vertical/universal results were affected. Were you affected by Penguin 4.0?I've often said that measuring algorithm flux is like tracking the unemployment rate. It's interesting to the economy at large if the rate is 5% or 6%, but ultimately you either have a job or you don't. If you were hit by an algorithm update, it's little comfort that the MozCast temperature was low on that day. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! via The Moz Blog http://tracking.feedpress.it/link/9375/4483499
Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies. The post Plan device-specific user experience strategies with Google AdWords’ bid modifier appeared first on Search...
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