Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Penguin & disavows, search ad news & Amazon search appeared first on Search Engine Land.
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94 percent of consumer-survey respondents said they planned to shop on Amazon this holiday season. The post Report: Amazon grows lead as product search engine of choice appeared first on Search Engine Land.
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What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in. The post The four pillars of the future of SEO appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/four-pillars-future-seo-259590 Bings latest search features include a look at the stars molecule models & virtual Rubiks Cube9/28/2016
Bing has rolled out new educational-themed search results aimed at helping students and teachers. The post Bing’s latest search features include a look at the stars, molecule models & virtual Rubik’s Cube appeared first on Search Engine Land.
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If implementing mobile-specific ad creative is vital to your AdWords success, columnist Jason Puckett shows you two ways to do it. The post How to implement mobile-specific ad copy for AdWords expanded text ads appeared first on Search Engine Land.
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Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score. The post What you didn’t know about recent Quality Score changes appeared first on Search Engine...
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Even if your user downloads your app, which has app indexing deployed, Google will show them the AMP page over your app page. The post Google: AMP will override app deep links for the foreseeable future appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/google-amp-will-override-app-deep-links-foreseeable-future-259905 Posted by sergeystefoglo Content marketing has been discussed and researched more in the last 5 years than ever before. There are various kinds of content marketing strategies out there. Blog promotion, infographics, video strategies, and creative content are some. Depending on your goals, some are more effective than others. At Distilled, we’ve been fortunate enough to work on many creative content pieces with some incredible clients. This article is going to focus on a piece of content that my team and I created for a client. We’ll take a look at both the creation process and the tangible results of the piece we made. Note: In general, you don’t want to rely on one piece of content for link acquisition. It’s recommended to focus on multiple pieces throughout the year to add link diversity and give your content pieces a good chance to succeed. The following is simply a case study of one piece of content that worked well for my client. Client backstory: We need links!Our client is Ginny’s (shoutout to Matt and Cailey). Ginny's is an ecommerce business based in the beautiful state of Wisconsin. We knew that regardless of how much optimization was done on the site, their lack of incoming links would be a huge barrier to success. This quickly became a topic of discussion for us. The general rule of thumb: the more linking root domains (LRDs) your site has, the stronger the domain authority should be. And the stronger the linking root domains are, the better it is for your DA. In other words, it’s better to get 1 strong link (DA 80+) than 10 weak links (DA 20-). Kudos if the links are topically relevant to your website/brand. So, my team and I sat down and started thinking of different ways we could accomplish the task of increasing LRDs and (hopefully) DA for my client. The process of creating a link-worthy storyHere are the steps my team and I went through for this particular client. Note: For an extensive look at creating creative content, please see the following articles:
IdeationThe first step in the creative process is ideation, because without great ideas you can’t a have a great piece of content. It’s important to give yourself enough time for ideation. Don’t rush it, and be sure to include various team members with different backgrounds to get as many ideas as possible. Note: stock up on coffee/Red Bull and snacks for this. ValidationTypically after an ideation session you'll have many potential ideas. It’s important to go through and validate them. When I say "validate," I mean making sure others haven’t already done something similar, or that creating the piece is actually possible (you have access to the right data, etc.) Note: For more information on researching and validating your creative ideas, read this post titled “Researching Creative Ideas: 10 Dos and Don'ts.” PitchingAt this point you'll have a handful of ideas that are not only on-brand and interesting, but have great potential in being picked up by various sources. Put together a nice deck and pitch your ideas to the client. The goal is to get your client to pick one (or a few, depending on the budget). Note: Here’s an awesome write-up on a framework for pitching creative ideas to your clients. Gathering the dataOnce your client signs off on a piece, it’s time to dive into the data! Depending on the piece you're creating, this might look like scraping websites and doing a ton of research to get the right data you need. Take your time on this, as you want to make sure your data is accurate and relevant. DesignDuring this part of the process, it’s a great idea to start mocking up some potential designs. If your piece is smaller, this might be a quick and simple task. If you have a data visualization, this will be longer. Typically, it’s a good idea to create 2–3 mockups and give your client some options. DevelopmentOnce your client signs off on a particular design, it’s time to dive into development. CopyThe actual copy for the piece doesn’t have to happen after the development, but it’s usually a good idea to allow the copywriter to see how much space they have to work with. What you don’t want is for your copywriter to write 500 words when the designer has made space for 100. Communication is key in this process. TestingOnce the piece is built, it’s important to test it out on various browsers and devices. Ask people to give it a run and try to fix as many errors/bugs as possible. PromotionDepending on your timeline, you might want to start promotion sooner than this. The important thing to note is to consider pre-pitching and reaching out to contacts to gauge their interest in the piece as soon as possible. Keep your contacts updated and be sure to give them everything they need for their stories. Note: For further reference on pitching journalists, please see this post titled, “Beyond the Media List: Pro-Active Prospecting for Pitching Creative Content.” LaunchIt’s time to launch! PushOn the day the piece launches, be sure that you are reminding journalists, reaching out to contacts, sharing the piece on social media, and making your social campaigns live. CelebrateThere are a lot of steps to building a creative piece, so don’t underestimate the work that goes into it! After you launch the piece be sure to have a beer, give yourself a pat on the back, or do whatever it is you need to do to celebrate. Post-ideation: What we came up withAfter the process outlined above, our team came up with 50 States of Bacon. The idea was simple: Everyone likes bacon, but who likes it the most? Ginny’s caters to a lot of people who love deep frying, so this was on-brand. We decided to use Instagram’s (now difficult to access) API to extract 33,742 photos that were tagged with #bacon and located within the USA. To normalize for population distribution and Instagram usage, we also collected 64,640 photos with the tags #food, #breakfast, #lunch, and #dinner. To make this data more visual, we made it interactive and included some fun facts for each state. What happened after we launched the piece?
So, what happened after we launched the piece? Let’s dive in. Here are some of the larger websites 50 States of Bacon got picked up on.
Here is what the LRDs and DA looked like before we launched the piece, and then after 4 months of it being live:
Let’s break this down by metric. Here's a graph of the LRDs over time (we launched the piece at about the start of the uplift). The domain authority didn’t budge until about 4 months after we launched the piece. We weren’t actively pursuing any other link-based campaigns during this time, so it’s safe to say the creative piece had a lot to do with this boost in DA. Note: Since DA is refreshed with new pools of data, this observation wouldn’t have been as valid if the DA only moved one or two positions. But, since it moved 7 positions so close to the launch of this piece, I feel like it’s safe to assume the piece contributed greatly. Does this mean if you do a similar piece that your DA will also increase? No. Does it give us a good example on what can happen? Absolutely. A note on LRDs, DA, and setting expectationsSetting expectations with clients is hard. That's even more true when you both know that links may be even more important than user engagement with your campaign. To make sure expectations are reasonable, you may want to encourage them to see this campaign as one of many over a long period of time. Then there's less pressure on any individual piece. So, it’s important to set expectations upfront. I would never tell a client that we can guarantee a certain number of links, or that we guarantee an increase in domain authority. Instead, we can guarantee a piece of content that is well-built, well-researched, and interesting to their target audience. You can go one step further and guarantee reaching out to X amount of contacts, and you can estimate how many of those contacts will respond with a "yes" or "no." In fact, you should set goals. How much traffic would you like the piece to bring? What about social shares? What seems like a reasonable amount of LRD’s you could gain from a piece like this? Benchmark where you currently are, and make some reasonable goals. The point I’m trying to make is that you shouldn’t promise your client a certain amount of links because, frankly, you'd be lying to them. Be upfront about what this looks like and show examples of work you’ve done before, but make sure to set their expectations correctly up front to avoid any conflicts down the road. ConclusionThere's a lot to be learned from the results of creative campaigns. The goal of this article is to share one piece that I’ve worked on with a client while highlighting some things that I learned/observed along the way. If you'd like to see more campaigns we’ve worked on at Distilled, take a look at our creative roundup for last year. To wrap things up, here are the key takeaways:
Other thoughts
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google iOS app, broken AMP & Apple results appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-google-ios-app-broken-amp-apple-results-259856
Google's iOS search app can unlock your incognito mode private searches using Touch ID. The post Google iOS search app adds Touch ID for reentering your private searches appeared first on Search Engine Land.
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It looks like the Google desktop search results are partially broken right now. If you search Google on desktop for any query that returns pages that are AMP ready, such as [amp], Google will show an AMP logo next to the result. If you try to click on the result, it won’t work. So there...
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/google-amp-breaks-desktop-search-results-259840 Posted by Nathan Martz, Product Manager, Google VR With Google Cardboard and Daydream, our Google VR team is working to bring virtual reality to everyone. In addition to making VR more accessible by using the smartphone in your pocket, we recently launched the Google VR SDK out of beta, with native integration for Unity and UE4, to help make it easier for more developers to join the fold. To further support and encourage new developers to build VR experiences, we’ve partnered with Udacity to create the VR Developer Nanodegree. Students will learn how to create 3D environments, define behaviors, and make VR experiences comfortable, immersive, and performant. Even with more than 50 million installs of Google Cardboard apps on Google Play, these are still the early days of VR. Students who complete the VR Developer Nanodegree learn by doing, and will graduate having completed a portfolio of VR experiences. Learn more and sign up to receive VR Developer Nanodegree program updates at https://www.udacity.com/vr via Google Developers Blog http://developers.googleblog.com/2016/09/learn-by-doing-with-the-udacity-vr-developer-nanodegree.html Posted by Sophie Miller, Tango Business Development Window shopping and showrooms let us imagine what that couch might look like in our living room or if that stool is the right height, but Tango can help take out the guesswork using augmented reality. Place virtual furniture in your real room, walk around, and try different colors. Tango-enabled apps like WayfairView make it easy to visualize and rearrange new furniture in your home. We sat down with the Wayfair team to learn more about their app and see how Tango helps power new AR shopping experiences: Google: Please tell us about your Tango app. Mike: Wayfair offers a massive selection of products online. We believe that the ability for customers to visualize products in their living space augments our online experience, and solves real customer problems such as: Will this product fit in my space? and Will this match the rest of my environment? Why are you excited for your customers to start using WayfairView? One of the biggest barriers that online shopping poses is the inability for a customer to get a good sense of how a product would fit in their room, and what it would look like in their living space. With WayfairView, we aim to help our customers better visualize our products - going above and beyond a flat, 2D image and providing them with an accurate 3D rendering of what the full-size item could look like in their home. Not only is this a great extension of the customer experience, it’s also a practical approach to figure out how the product fits into the user’s space before ordering it. How did you get started developing for Tango? I signed up to buy a dev kit in 2014 because he was personally interested in scanning 3D objects and environments. I ended up using it for a hackathon to build the first prototype of what is now WayfairView. One of my teammates, Shrenik Sadalgi, has always been interested in AR technology and had participated in Tango hackathons in years prior. He thought this particular flavor of AR, i.e Markerless in the form factor of a mobile device, had the potential of providing a seamless, easy user experience for Wayfair customers. Was there something unique to the Tango platform that made it particularly appealing? AR technology has been around for a while, but Tango is making it accessible by providing the technology in a way that is user friendly. Specifically, the Tango platform excels in accurate tracking, which allowed Wayfair’s R&D team to focus on building a great experience for our customers. No markers, no HMDs, no cords that can get tangled, but still powerful. What were some of the challenges you faced building for Tango? The biggest challenge Wayfair faces with AR technology is more about the experience than the device, which is in big part thanks to Tango. Our goal was to introduce an entirely new way of shopping for furniture in a way that is user friendly. Not having to worry about the inner workings of Tango helped us focus on making the furniture look as real as possible, scaling the app with our massive catalog, and getting to market in a short period of time. What surprised you during the Tango development process? The learning curve for Tango was minimal. We were able to get started very quickly using example code. It was pretty remarkable how the stability of the platform (primarily the tracking) kept improving over the period of time that we worked on the app. Which platform did you build your Tango app on, and why? We wrote the core of the app using Unity in C# - we wanted all the 2D UI to be in native Android to match the Wayfair native Android experience. This also gave us the opportunity to re-use code from the existing Wayfair Android app. We saw significant performance improvements by using native Android to create the 2D UI as well, which also makes the UI easier to update when the next UI theme of Android comes along. What features can customers look forward to in a future WayfairView update? We would love to add the ability to search for products by space: imagine drawing a cube in your real space and finding all products that fit the space. We also want to allow users to stack virtual products on top of each other to help them visualize how a virtual table lamp would look on top of a virtual table. Of course, we also want to make the products look even more real and add more products that can be visualized on WayfairView. How do you think that this will change the way people shop for household goods? WayfairView makes it easier than ever for customers to visualize online goods in their home at full scale, giving them an extra level of confidence when making an online purchase. We believe Tango has the potential to become a ubiquitous technology, just like smartphone cameras and mobile GPS. Ultimately, we anticipate that this will further accelerate the shift from brick and mortar to online. We also imagine that WayfairView will be a very useful tool for our designers as they share their design proposal and vision with their customers. via Google Developers Blog http://developers.googleblog.com/2016/09/shopping-made-simple-with-tango-and-wayfairview.html
What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share. The post Content and SEO: Building linkable content appeared first on Search Engine Land.
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We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn't just rely on free Google tools for data collection and analysis. The post How do you deal with local SEO KPIs that don’t pass the smell test? appeared first on Search Engine...
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A new lite mode is available in India for the Google News Android app - it uses one-third of the data of the full mode. The post Google News Lite mode app launches for slower internet connections appeared first on Search Engine Land.
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Designed by doodler Gerben Steenks, the animated doodle leads to a search "when is Google's birthday." The post When is Google’s birthday? Google turns 18 & makes itself a doodle to celebrate appeared first on Search Engine Land.
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Version 3.1 of the Google My Business API is now out, here is what is new. The post Google My Business API adds features in version 3.1 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/google-business-api-adds-features-version-3-1-259795 Posted by KelseyLibert The Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our client campaigns have been featured, what types of links each campaign attracted, and how many times each placement was shared. While we regularly look back on our data to evaluate performance per campaign and client, until now we’d never analyzed all of these data in aggregate. After combing through 31,000 media mentions and 26,000 links, here’s what we found. Most high-authority links don’t receive a lot of social shares.Most marketers assume that if they build links on high-authority sites, the shares will come. In a Whiteboard Friday from last year, Rand talks about this trend. BuzzSumo and Moz analyzed 1 million articles and found that over 75 percent received no social shares at all. When they looked at all links – not just articles – this number rose to around 90 percent. We (wrongfully) assumed this wouldn’t be the case with high-quality links we’ve earned. It turns out, even the majority of our links on sites with a high Domain Authority (DA) didn’t get any social shares:
On average, our campaigns get 110 placements and 11,000 social shares, yet a single link accounts for about 63 percent of total shares. This means that if you exclude the top-performing link from every campaign, our average project would only get 4,100 social shares. Since most links don’t yield social shares, marketers with goals of both link building and social engagement should consider a strategy for gaining social traction in addition to a strategy for building a diverse link portfolio. The social strategy can be as simple as targeting a few key websites that routinely yield high social shares. It’s also helpful to look at target sites’ social media accounts. When they post their own articles, what kind of engagement do they get? Of all the sites that covered our campaigns, the following five sites had the highest average social shares for our content. We know we could depend on these sites in the future for high social engagement. Exceptions to the ruleSome content can definitely accomplish both high engagement and social shares. The BuzzSumo and Moz study found that the best types of content for attracting links and social shares are research-backed content or opinion pieces. Long-form content (more than 1,000 words) also tends to attract more links and shares than shorter content. At Fractl, we’ve found the same factors – an emotional hook, a ranking or comparison, and a pop culture reference – tend to encourage both social sharing and linking. Few sites will always link to you the same way.To ensure you’re building a natural link portfolio, it’s important to keep track of how sites link to your content. You’ll learn if you’re earning a mix of dofollow links, nofollow links, cocitation links, and brand mentions for each campaign. We pay close attention to which types of links our campaigns earn. Looking back at these data, we noticed that publishers don’t consistently link the same way. The chart below shows a sample of how 15 high-authority news sites have linked to our campaigns. As you can see, few sites have given dofollow links 100 percent of the time. Based on this, we can assume that a lot of top sites don’t have a set editorial standard for link types (although plenty of sites will only give nofollow links). While getting a site to cover your content is something to be celebrated, not every placement will result in a dofollow link. And just because you get a dofollow link from a site once doesn’t mean you should always expect that type of link from that publisher. Creating a lot of visual assets is a waste of time in certain verticals.There’s an ongoing debate within Fractl’s walls over whether or not creating a lot of visual assets positively impacts a campaign’s reach enough to justify the additional production time. To settle this debate, we looked at our 1,300 top placements to better understand how publishers covered our campaigns’ visual assets (including both static image and video). This sample was limited to articles on websites with a DA of 70 or higher that covered our work at least four times. We found that publishers in different verticals had divergent tendencies regarding visual asset coverage. The most image-heavy vertical was entertainment, and the least was education. Some of the variation in asset counts is based on how many assets were included in the campaign. Although this does skew our data, we do receive useful information from this analysis. The fact that top entertainment publishers used an average of nine assets when they cover our campaigns indicates a high tolerance for visual content from outside sources. Verticals with lower asset averages may be wary of external content or simply prefer to use a few key visuals to flesh out an article. Keeping these publisher vertical preferences in mind when developing content can help your team better allocate resources. Rather than spending a lot of effort designing a large set of visual assets for a campaign you want to be placed on a finance site, your time may be better spent creating one or two awesome visualizations. Similarly, it’s worthwhile to invest in creating a variety of visual assets if you’re pitching entertainment and health sites. Analyzing our entire link portfolio taught us a few new things that challenged our previous assumptions:
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Apple places URLs appear to be for the purpose of sharing with non-Apple users. The post Apple now has public place pages — but what exactly are they for? appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google cross-device retargeting, science datasets & JavaScript SEO appeared first on Search Engine Land.
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Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/last-chance-save-200-martech-259686 Originally posted on Google Analytics blog Posted by Arudea Mahartianto, Google AMP SpecialistIn the digital world, whether you’re writing stories for your loyal readers, creating creative content that your fans love, helping the digital community, or providing items and services for your customer, understanding your audience is at the heart of it all. Key to unlocking that information is access to tools for measuring your audience and understanding their behavior. In addition to making your page load faster, Accelerated Mobile Pages (AMP) provides multiple analytics options without compromising on performance. You can choose to use a solution like amp-pixel that behaves like a simple tracking pixel. It uses a single URL that allows variable substitutions, so it’s very customizable. See the amp-pixel documentation for more detail. The amp-analytics component, on the other hand, is a powerful solution that recognizes many types of event triggers to help you collect specific metrics. Since amp-analytics is supported by multiple analytics providers, this means you can use amp-analytics to configure multiple endpoints and data sets. AMP then manages all of the instrumentation to come up with the data specified and shares it with these analytics solution providers. To use amp-analytics, include the component library in your document's <script async custom-element="amp-analytics" And then include the component as follows (for these examples, make sure to specify your own account number instead of the placeholder): <amp-analytics type="googleanalytics"> The JSON format is super flexible for describing several different types of events and it does not include any JavaScript code which could potentially lead to mistakes. Expanding the above example, we can add another trigger, <amp-analytics type="googleanalytics"> For a detailed description of data sets you can request, as well as the complete list of analytics providers supporting amp-analytics, check out the amp-analytics documentation. You can also see more implementation examples in the Amp By Example site. If you want to conduct a user experience experiment on your AMP pages, such as an A/B test, you can use the amp-experimentelement. Any configurations done in this element will also be exposed to amp-analytics and amp-pixel, so you can easily do a statistical analysis of your experiment. There are still plenty of ongoing developments for AMP analytics to help you gain insights as you AMPlify the user experience on your site. Visit the AMP Project roadmap to see a summary of what the team is cooking up. If you see some features missing, please file a request on GitHub. via Google Developers Blog http://developers.googleblog.com/2016/09/how-to-set-up-analytics-on-your-amp-pages.html
Cross-device remarketing for signed-in users will roll out over the next few months. The post Google to roll out cross-device retargeting appeared first on Search Engine Land.
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Contributor Sam Gipson troubleshoots issues with a client's hreflang implementation, testing to see if JavaScript elements might interfere with Google recognizing these tags. The post Case study: JavaScript blocking Google’s view of hreflang appeared first on Search Engine Land.
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