Google adds new schema named Science Datasets for marking up scientific or government data9/26/2016
A new Google pilot program now allows publishers to describe CSV and other tabular datasets for scientific and government data. The post Google adds new schema named “Science Datasets” for marking up scientific or government data appeared first on Search Engine Land.
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Today's animated Google doodle surfaces the state-by-state voting guide Google launched in August. The post How to register to vote Google doodle marks National Voter Registration Day appeared first on Search Engine Land.
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Google says that it can deliver 99 percent location accuracy at 200 million stores globally. The post Google brings store visits to Google Display Network, debuts cross-device retargeting appeared first on Search Engine Land.
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SMX East workshop on Monday takes a deep dive into all things local search. The post Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Penguin live, Bing Ads Editor shopping & El Santo appeared first on Search Engine Land.
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Shopping campaign management has arrived in Bing Ads Editor version 11.4. The update makes it possible to create new Shopping campaigns and edit existing one in Editor. A new Shopping settings tab is now available in the editor panel to set the store ID, region of sale and campaign priority. ...
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/bing-ads-editor-now-supports-shopping-campaigns-259297 Posted by Dr-Pete For almost two years (707 days, to be precise), one question has dominated the SEO conversation: “When will Google update Penguin?” Today, we finally have the answer. Google announced that a Penguin update is rolling out and that Penguin is now operating in real-time. September has been a very volatile month for the SERPs (more on that later in the post), but here’s what we’re seeing in MozCast for the past two weeks, including last night: In a normal month, a temperature of 82°F would be slightly interesting, but it's hardly what many people were expecting, and September 2016 has been anything but a normal month. It takes time to refresh the entire index, though, so it's likely Penguin volatility will continue for a few days. I'll update this graph over the next few days if anything more interesting happens. What happened in September?September has been the most volatile month for SERPs since I started tracking temperatures in April of 2012 (just a couple of weeks before Penguin 1.0). To the best of my knowledge at this time, the volatility during the rest of September was not due to the Penguin 4.0 roll-out. There are no official statements (currently) about other updates, but we’re aware of two things. First, many local SEOs saw major shifts around September 1st, when MozCast tracked a high of 108°F. This has been dubbed the Possum Update, and reports are that local pack URLs also moved substantially (MozCast does not track this data). We did see an overall drop in local pack presence in our data set on that day (about 7.3% day-over-day). Second, between September 13th and 14th there was a massive drop in SERPs with image (vertical) results on page 1 in our data set. This caused substantial volatility, as image results occupy an organic position and so those SERPs got an extra organic result on page 1. The temperature that day was 111°F. Here’s the two-week graph of SERPs with image results on page 1: SERPs with images in our data set dropped 49% overnight and have not recovered. I've hand-checked dozens of these results and have verified the drop. In some cases, images moved to deeper pages. It's unclear if other vertical/universal results were affected. Were you affected by Penguin 4.0?I've often said that measuring algorithm flux is like tracking the unemployment rate. It's interesting to the economy at large if the rate is 5% or 6%, but ultimately you either have a job or you don't. If you were hit by an algorithm update, it's little comfort that the MozCast temperature was low on that day. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! via The Moz Blog http://tracking.feedpress.it/link/9375/4483499
Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies. The post Plan device-specific user experience strategies with Google AdWords’ bid modifier appeared first on Search...
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google pills: Source: Instagram Google Doodle postcards: Source: Twitter...
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AdWords recently released a Health Score feature that 'grades' your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares. The post What’s the Google AdWords Health Score and how is it different from existing tools? appeared first on Search...
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The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature. The post Google updates Penguin, says now runs in real-time within the core search algorithm appeared first on Search Engine Land.
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Credited with popularizing the Mexican sport of lucha libre wrestling, the legendary wrestler would have been 99 years old today. The post El Santo Google doodle honors Mexican wrestler Rodolfo Guzmán Huerta appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/el-santo-google-doodle-honors-mexican-wrestler-rodolfo-guzman-huerta-259467 Posted by randfish Featured snippets are the name of the rankings game. Often eclipsing organic results at the top of the SERPs, "ranking zero" or capturing an answer box in Google can mean increased clicks and traffic to your site. In today's Whiteboard Friday, Rand explains the three types of featured snippets and how you can best position yourself to grab those coveted spots in the SERPs. Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're going to chat about answer boxes, those featured snippets that Google puts in ranking position zero, oftentimes above the rest of the organic results, usually below some of the top ads, and sometimes they can draw a ton of the clicks away from the rest of the 10 results that would normally appear in Google's organic ranking. Now, thanks to our friends up at STAT in Vancouver — Rob Bucci specifically, who did a great presentation at MozCon, he delivered some really interesting research — and so we know a little bit more about the world of featured snippets. Specifically, that there are three kinds of featured snippets or answer boxes, if you prefer, that appear in Google's results on both mobile and desktop. Now, Rob used desktop-based, but in my research I checked through all the examples that I could find, and the same featured snippets that we saw in desktop were replicated on mobile. So I think this is a pretty one-to-one ratio that's going on here. The three were paragraphs, lists, and tables. I'll show you examples of all of those. But globally, we're talking about 15% of all queries in STAT's database that came up with one of these answer boxes. ParagraphsSo I did a search here for "Istanbul history." You can see that Wikipedia is not just ranking number one, they're also ranking number zero. So they have this nice featured snippet. It's got a photo or an image that'll appear on the right-hand side on desktop or on top of the text in mobile, and then the snippet, which essentially tries to give you a brief answer, a quick answer to the question. Now, of course, this query is pretty broad, I probably want to know a lot more about Istanbul's history than the fact that it was a human settlement for 3,000 years. But if you want just that quick answer, you can get those. There are paragraph answers for all sorts of things. These are about 63% of all the answer boxes are in paragraph format. ListsLists look like this. So I search for "strengthen lower back," I get, again, that image and then I get — this is from wikiHow, so quality, questionable — but back strengthening exercises. They say, number one, do pelvic tilting. Number two, do hip bridges. Number three, do floor swimming. Number four, do the bird dog exercise. That sounds exciting and painful. This is from an article called "How to Strengthen Lower Back," and it's on wikiHow's URL there. These lists, that are usually in numeric or they can be in bullet point format, so either one can appear, they're about 19% of answers. TablesAnd then finally, we have ones like this. I searched for "WordPress hosting comparison." These tables show up in a lot of places where you see a comparison or a chart-type of view. In this case, there actually was a visual of an actual graph, and then performance of the best WordPress hosting companies, the name, the account type, the cost per month. This is from wpsitecare.com. Again, this was ranking, I believe, number two or number three and also ranking number zero. So this is sort of great. I can't remember who was ranking number one, but they're ranking ahead of the number one spot, as well, by being in this position zero. These are about 16% of answers, so really close on tables and lists. This is via STAT's featured snippet research, which I will link to. It's a great PDF document that you can check out from Rob that I'll point to in the Whiteboard Friday. In addition to knowing this about featured snippets, that, hey, it's a fairly substantive quantity of things, it can also jump you above the rest of the results, and there are these three different formats, we had a bunch of questions and we keep getting them on, "How do I get in there?" I actually have some great answers for you. So not only has Rob and his team been doing some research, but we've done some research and some testing work here at Moz, and Dr. Pete has done a bunch. So I do have some suggestions, some recommendations for you if you're going to try and get into these featured snippets. Best practices to appear in the answer box/featured snippet1. Identify queries in KW research that, implicitly or explicitly, ask a question.You actually need to do your keyword research and identify those queries that implicitly or explicitly are asking a question. The question needs to be slightly broader than what Google can deliver directly out of Knowledge Graph. So for example, if you were to ask, "How old is Istanbul," they might say "3,000 years old." They might not even give any citation at all to Wikipedia or any other website. If I were to ask, "How old is Rand Fishkin," they might put in 37, and they might give absolutely no citation, no link at all, no credit to any page of mine on the web. Again, very frustrating. So these are essentially queries that we're looking for in our keyword research that are slightly broader than a single line or single piece of knowledge, but they do demand a question that it's being answered. You can find those in your keyword research pretty easily. If you go into Keyword Explorer, for example, and you use the suggestions filter for our questions, virtually all of those are. But many things, like Istanbul history, it's an implicit question, not an explicit one. So you can get featured snippets for those as well. 2. Seek out queries that already use the answer box. If the competition's doing a poor job, these are often easy to grab.You want to seek out queries that already use the answer box. So again, if you're using a tool like Keyword Explorer or something — I believe STAT does this as well — where they will identify the types of results that are in the query. You're looking for these answer box- or featured snippets-types of results. If they are in there and someone else already owns it, that means you can usually leapfrog them by providing a better-formatted, more accurate, more complete, or higher-ranking answer. So if you're ranking number three or number four and the number two or number one result is producing that answer box and you reformat your content (and I'll talk about how we can do that in a sec), you reformat your content to meet one of these items, the correct one, whichever one is being triggered, you can leapfrog them. You can take that position zero away from your competition and earn it for yourself. It's especially easy when they're doing a poor job. If they've got a weak result in there, and there are a lot of these that are very weak today, you can often take them away. 3. Ranking #1 can help, but isn't required! Google will pull from any first page result.Ranking number one is helpful, but it is not required. Google will pull from any first-page result. In fact, you can test this for yourself. Very frequently, if you do a query that pulls up an answer box and then you take the query string and you add "&num=100", or you change your settings in Google Search such that Google shows 50 or 100 results, they are often going to pull from a lower-down result, sometimes in the bottom 30 or 40 results rather than the top 10. So Google is essentially triggering this answer result from anything that appears on page one of the query, which is awesome for all of us because it means that we could be ranking number 6, 7, 8, 9, 10, and still get the answer box if we do other things correctly, like... 4. Format and language are essential! Match the paragraph, or table, and use the logical answer to the query terms in your title/caption/label/section header.Format and language. These are essential. The language means the language used. We need to use the terms and phrases a little more literally than we would with a lot of other types of keyword targeting, because Google really, really seems to like, if I search for "strengthen lower back," they are showing me an article called "strengthen lower back," not "back strengthening for newbies" or that kind of thing. They are much more literal in most of these than we've seen them be, thanks to technologies like RankBrain and Hummingbird, with other kinds of queries. We also need to make sure that we're matching the paragraph, the list, or the table format and that we're using a logical answer to those query terms. That answer can be in the title of your web page, but it can also be in the caption of an image, the label of a section, or a section header. In this case, for example, part three of this article was back strengthening exercises. That's where they're pulling from. In this case, they have "City of Istanbul" and then they have history and that's the section. In this case, it's the performance chart that's shown right at the top of the web page. But they will pull from inside a document. So as long as you're structured in one section or in the document as a whole correctly, you can get in there. 5. Be accurate. Google tend to favor stronger, more correct responses.You want to be accurate. Google actually does tend to favor more accurate results.I know you might say, "How do I know I'm being accurate? Some of this information is very subjective." It is true. Google tends to look at sources that they trust to look for words and phrases and structured information that matches up many, many times over across many trusted sites, and then they will show results that match what are in those trusted sites more often. 6. Entice the clicks by using Google's maximum snippet length to your advantage.This is less about how to rank there, but more about how to earn traffic from it. If you're ranking in position zero, you might be frustrated that Google is going to take those clicks away from you because the searcher is going to get the answer before they ever need to click on your site, thus you don't earn the traffic. We've seen this a little bit, but, in fact, most of the time when we rank number zero, we see that we get more traffic than just ranking number one by itself. You're essentially getting two, because you rank number zero plus whatever normal or organic position you're in. You can entice the click by using Google's maximum snippet length to your advantage. Meaning, they are not going to put all the different numbered answers in the lists here from wikiHow, they're only going to put the first four or five. Therefore, if you have a list that is six or seven or eight items long, someone has to click to see them all. Same thing with the paragraph. They're only going to use a certain number of characters, and so if you have a paragraph that leads into the next paragraph or that goes long with the character count or the word count, you can again draw that click rather than having Google take that traffic away. With this information at your disposal, you should be armed and ready to take over some of those result number zeros, get some answer boxes, some featured snippets on your side. I look forward to hearing your questions. I would love to hear if you've got some examples of featured snippets, where you're ranking, and we'll see you again next week for another edition of Whiteboard Friday. Take care. Video transcription by Speechpad.com Use Moz Pro to track which SERP features drive traffic to your site. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! via The Moz Blog http://tracking.feedpress.it/link/9375/4480490
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords call tracking, SEO failures, & SERP tools appeared first on Search Engine Land.
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Track calls from the phone number on your website with a couple of pieces of code. The post Setting up AdWords website call conversion tracking just got a bit easier appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/google-website-call-conversion-tracking-update-259290 Posted by Nathan Martz, Product Manager, Google VR At Google I/O, we announced Daydream—Google's platform for high quality, mobile virtual reality—and released early developer resources to get the community started with building for Daydream. Since then, the team has been hard at work, listening to feedback and evolving these resources into a suite of powerful developer tools. Today, we are proud to announce that the Google VR SDK 1.0 with support for Daydream has graduated out of beta, and is now available on the Daydream developer site. Our updated SDK simplifies common VR development tasks so you can focus on building immersive, interactive mobile VR applications for Daydream-ready phones and headsets, and supports integrated asynchronous reprojection, high fidelity spatialized audio, and interactions using the Daydream controller. To make it even easier to start developing with the Google VR SDK 1.0, we’ve partnered with Unity and Unreal so you can use the game engines and tools you’re already familiar with. We’ve also updated the site with full documentation, reference sample apps, and tutorials. Native Unity integration This release marks the debut of native Daydream integration in Unity, which enables Daydream developers to take full advantage of all of Unity’s optimizations in VR rendering. It also adds support for features like head tracking, deep linking, and easy Android manifest configuration. Many Daydream launch apps are already working with the newest integration features, and you can now download the new Unity binary here and the Daydream plugin here. Native UE4 integration We’ve made significant improvements to our UE4 native integration that will help developers build better production-quality Daydream apps. The latest version introduces Daydream controller support in the editor, a neck model, new rendering optimizations, and much more. UE4 developers can download the source here. Get started today While the first Daydream-ready phones and headset are coming this fall, you can start developing high-quality Daydream apps right now with the Google VR SDK 1.0 and the DIY developer kit. We’re also opening applications to our Daydream Access Program (DAP) so we can work closely with even more developers building great content for Daydream. Submit your Daydream app proposal to apply to be part of our DAP. When you create content for the Daydream platform, you know your apps will work seamlessly across every Daydream-ready phone and headset. Daydream is just getting started, and we’re looking forward to working together to help you build new immersive, interactive VR experiences. Stay tuned for more information about Daydream-ready phones and the Daydream headset and controller coming soon. via Google Developers Blog http://developers.googleblog.com/2016/09/google-vr-sdk-graduates-out-of-beta.html
Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it. The post 6 reasons why SEO fails, and how you can succeed at it appeared first on Search Engine Land.
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Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages. The post 9 tools to help you succeed with Google SERP...
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To mark the Autumn season, Google brought back the same artwork from its Vernal Equinox doodle earlier this year. The post Autumnal Equinox Google doodle welcomes first day of Fall in the Northern Hemisphere appeared first on Search Engine Land.
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Originally posted on Google Apps Developers Blog
Posted by Michael Winser, Product Lead, Google Apps and Wesley Chun, Developer Advocate, Google Apps Last week, we clarified the expectations and responsibilities when accessing Google user data via OAuth 2.0. Today, we’re announcing that in order to better protect users, we are increasing account security for enterprise Gmail users effective October 5, 2016. At this time, a new policy will take effect whereby users in a Google Apps domain, while changing their passwords on or after this date, will result in the revocation of the OAuth 2.0 tokens of apps that access their mailboxes using Gmail-based authorization scopes. Please note that users will not notice any specific changes on this date and their applications will continue to work. It is only when a user changes their password from that point moving forward that their Gmail-related tokens become invalid. Developers should modify their applications to handle HTTP 400 or 401 error codes resulting from revoked tokens and prompt their users to go through the OAuth flow again to re-authorize those apps, such that they can access the user’s mailbox again (additional details below). Late last year, we announceda similar, planned change to our security policy that impacted a broader set of authorization scopes. We later decidednot to move forward with that change for Apps customers and began working on a less impactful update as described above. What is a revoked token? A revoked OAuth 2.0 token no longer provides access to a user’s resources. Any attempt to use a revoked token in API calls will result in an error. Any existing token strings will no longer have any value and should be discarded. Applications accessing Google APIs should be modified to handle failed API calls. Token revocation itself is not a new feature. Users have always been able to revoke access to applications in Security Checkup, and Google Apps admins have the ability to do the same in the Admin console. In addition, tokens that were not used for extended periods of time have always been subject to expiration or revocation. This change in our security policy will likely increase the rate of revoked tokens that applications see, since in some cases the process will now take place automatically. What APIs and scopes are impacted? To achieve the security benefits of this policy change with minimal admin confusion and end-user disruption, we’ve decided to limit its application to mail scopes only and to exclude Apps Script tokens. Apps installed via the Google Apps Marketplace are also not subject to the token revocation. Once this change is in effect, third-party mail apps like Apple Mail and Thunderbird―as well as other applications that use multiple scopes that include at least one mail scope―will stop accessing data upon password reset until a new OAuth 2.0 token has been granted. Your application will need to detect this scenario, notify the user that your application has lost access to their account data, and prompt them to go through the OAuth 2.0 flow again. Mobile mail applications are also included in this policy change. For example, users who use the native mail application on iOS will have to re-authorize with their Google account credentials when their password has been changed. This new behavior for third-party mail apps on mobile aligns with the current behavior of the Gmail apps on iOS and Android, which also require re-authorization upon password reset. How can I determine if my token was revoked? Both short-lived access tokens and long-lived refresh tokens will be revoked when a user changes their password. Using a revoked access token to access an API or to generate a new access token will result in either HTTP 400 or 401 errors. If your application uses a library to access the API or handle the OAuth flow, then these errors will likely be thrown as exceptions. Consult the library’s documentation for information on how to catch these exceptions. NOTE: because HTTP 400 errors may be caused by a variety of reasons, expect the payload from a 400 due to a revoked token to be similar to the following: { How should my application handle revoked tokens? This change emphasizes that token revocation should be considered a normal condition, not an error scenario. Your application should expect and detect the condition, and your UI should be optimized for restoring tokens. To ensure that your application works correctly, we recommend doing the following:
If your application uses incremental authorization to accrue multiple scopes in the same token, you should track which features and scopes a given user has enabled. The end result is that if your app requested and obtained authorization for multiple scopes, and at least one of them is a mail scope, that token will be revoked, meaning you will need to prompt your user to re-authorize for all scopes originally granted. Many applications use tokens to perform background or server-to-server API calls. Users expect this background activity to continue reliably. Since this policy change also affects those apps, this makes prompt notification requesting re-authorization even more important. What is the timeline for this change? To summarize, properly configured applications should be expected to handle invalid tokens in general, whether they be from expiration, non-existence, and revocation as normal conditions. We encourage developers to make any necessary changes to give their users the best experience possible. The policy change is planned to take effect on October 5, 2016. Please see this Help Center article and FAQ for more details and the full list of mail scopes. Moving forward, any additional scopes to be added to the policy will be communicated in advance. We will provide those details as they become available. via Google Developers Blog http://developers.googleblog.com/2016/09/increased-account-security-via-oauth-2-0-token-revocation.html
Posted by Mercy Orangi, Developer Ecosystem Community Manager
Back in May at Google I/O, we announced the expansion Firebase, a mobile platform that enables you to quickly develop high-quality applications, grow your user base and earn more money. To help developers better understand the range of features in Firebase, our Developer Relations team in Sub-Saharan Africa will be hosting the Launchpad Build Event Series in Sub-Saharan Africa The first leg will be held in Lagos (22nd Sep), followed by Nairobi (26th Sep) and finally Cape Town (29th Sep). Launchpad Build is an event series aimed at raising awareness, amongst intermediate and expert developers with an existing Web or Android application, around important tools available today. At this event, engage in talks and hands-on codelabs focused on Firebase Analytics, Firebase Cloud Messaging, Firebase Crash Reporting, Firebase Test Lab, Pirate Metrics, Serverless with Firebase, Tensor Flow and much more. Through the Launchpad Build event, developers will get skills and resources necessary to start using Firebase in their applications. This is a technical event, with multiple sessions on Firebase, facilitated by Googlers and Google Developer Experts from around the world. For further information, visit the Launchpad Build Event Series Sub-Saharan Africa Website. Register now: bit.ly/lpbuildssa2016 This is a limited capacity event and only shortlisted applicants will be contacted by September 16, 2016 with all the necessary details. via Google Developers Blog http://developers.googleblog.com/2016/09/launchpad-build-event-series-sub-saharan-africa.html
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google app deep links, AMP reports & the Possum update appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-google-app-deep-links-amp-reports-possum-update-259247
Wondering what's up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling 'Possum.' The post Everything you need to know about Google’s ‘Possum’ algorithm update appeared first on Search Engine...
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Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships. The post 4 ways to improve your value as a strategic SEO partner appeared first on Search Engine Land.
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You may see more or less AMP errors in your Google Search Console report. No need to worry, it was an internal change and does not impact ranking or indexing. The post Google AMP error report in Search Console scans for errors differently now appeared first on Search Engine Land.
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