Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO. The post The secret to writing awesome local content appeared...
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Wesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business. The post ‘Omnichannel’ may never catch on, but it’s the next big thing for local appeared first on Search Engine Land.
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The null replaces the current default Quality Score of 6 for new keywords. The post Google will soon report null Quality Scores for new & low activity keywords appeared first on Search Engine Land.
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Not a big AdWords spender? You may notice a lack of data in your Keyword Planner account. The post Google officially throttling Keyword Planner data for low spending AdWords accounts appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google critic reviews, local positions & more appeared first on Search Engine Land.
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According to the announcement, Bing's updated RTBF policy for the EU will use location-based signals to remove relevant URLs on all versions of Bing. The post Bing to censor Bing.com in the EU for Right To Be Forgotten searches appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/bing-censor-bing-com-eu-right-forgotten-searches-255731 After complaints Google lets any publisher apply to have Critic Reviews of local businesses8/12/2016
Initially open to five publishers, Google opens the doors to anyone to apply after criticism by Yelp and TripAdvisor. The post After complaints, Google lets any publisher apply to have “Critic Reviews” of local businesses appeared first on Search Engine Land.
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Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture -- like Pokémon Go -- to drive SERP positioning and a presence in the local digital ecosystem. The post Using popular culture to drive local positioning appeared first on Search Engine...
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Pride Boat: Source: Twitter Bill Murray at Google: Source: Google+...
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/search-pics-bill-murray-google-seeoo-glasses-google-pride-boat-255615 Posted by randfish You've got content on your site that doesn't intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about building a killer content-to-keyword map. Now this is something that pretty much every SEO does when they do an audit of a site, whether that's in-house or as a contractor or an agency consultant. SEO CartographySo what I've done here is build out a big one, but actually this is not as fully featured as you might imagine some content-to-keyword maps can be. I've seen them with double the number of columns of these, and I'm sure plenty of you who are watching are saying, "Oh man, Rand, I have even more in my map." Usually this is done in Excel or it's done in Google Spreadsheets. Either one can work fine. Unfortunately, there's no great software to do this right now. You could use a tool like Moz or a tool, if you're on the enterprise side, like Searchmetrics or Conductor to get a lot of this data. You may pull the data from tons of different places, a Screaming Frog here or a Stat over there, whatever it is, OnPage.org. ColumnsBut what you're trying to build here is essentially all my keywords mapped to all my URLs. Sometimes you might . . . in fact, if you're doing a comprehensive job, you should find places where you don't have a URL for some keywords because some keywords haven't been targeted yet, but you still want to rank for them. You should probably have some URLs for which you have no keyword. Essentially you haven't intentionally targeted a keyword with that page yet, and this might actually help you prioritize and try and do some of that. Then you have things like: How much search volume does this get? You're going to try and estimate or use a tool to give you a grade around the title, the content, maybe the URL itself, load speed, and engagement. Engagement could be browse rate or time on site or pages per visit or some combination of all of those things. You might be looking at internal and external links to the page. Internal links to say, "How well linked to is it internally? Do I have opportunity there?" External links to say, "Am I ranking or not ranking because I don't have external links pointing here?" I might look at something like a page authority to try and roll those up, Google Desktop and Google Mobile rankings, and the organic visits that that page has received from search engines. Now, there are a lot more columns that you might consider adding. You could add things like:
You might have more keyword-driven metrics if you're trying to prioritize a big keyword research function, like the things in Keyword Explorer:
Proceed to the routeSo now you've got this big content-to-keyword map. "Rand, why am I building this?" Well, look, this map lets you do a bunch of incredibly important, critical things, like:
If you have great ideas or you've done great things inside your content-to-keyword maps, I would love to see them. Please, leave them in the comments. Feel free to link to things. Show off your maps if you feel like uploading them. I would love to see the see columns and the ways that you use this map. Hopefully, in the future, maybe I can convince the Moz Pro software guys to build this for you. ;-) All right, everyone, take care. We'll see you again next week for another edition of Whiteboard Friday. Video transcription by Speechpad.com Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! via The Moz Blog http://tracking.feedpress.it/link/9375/4127357
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google link tool bug, Search Engine Land awards & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-google-link-tool-bug-search-engine-land-awards-255610
With nearly 200 entries in the second annual Landy Awards presented by Search Engine Land, this year's competition was filled with incredible efforts by search marketers across the globe. We are thrilled to announce this year's short list of finalists... The post The 2016 Search Engine Land...
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Want to be great at search engine optimization? Columnist John Lincoln believes that this requires more than just deep SEO knowledge -- it's about building good habits, too. The post The 4 daily habits of the most successful SEOs appeared first on Search Engine Land.
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Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates. The post Why links are still the core authority signal in Google’s algorithm appeared first on Search Engine...
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No need to panic, the link report in the Google Search Console seems to have a few kinks that Google is working out. The post Google Search Console reporting glitch shows no links for some webmasters appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/google-search-console-reporting-glitch-shows-no-links-webmasters-255566 Posted by Lesley_Vos This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. I write every day for my blog as well as other publications. I'm a big fan of guest posting, and every day I do everything I can to reinforce better writing. The problem: Content creation is time-consuming.
As a result, we have to find and apply different tactics to become more productive and efficient, as well as optimize our work to achieve better results. Yes, creating content is hard work. Every time I read works of Neil Patel, Rand Fishkin, or Jon Morrow, I wonder, "How do they write so many articles every week, together with dozens of other tasks to complete?" Do they "work 80-hour weeks?" Do they have an "army of assistants?" It seems Neil Patel somehow heard my silent moanings when he wrote How to Write 5 or More Articles a Week and Not Burn Out, explaining the best tactics available for content marketers anytime and anywhere. His article made me think of using alternative habits for writing more content in less time. Famous writers didn't hesitate to use their weird habits for more efficient work. So, maybe it makes sense to follow their lead and find benefits in our love for coffee and music for better content writing? So, I’ve taken my daily habits and decided to learn how to develop them for writing better content in less time. #1 — Read the newsI can't help but read the news online. Turns out, this daily habit holds benefits for content writers:
To make this work, avoid reading everyone and everything. Make a list of channels and resources that inspire you, as well as educate you. Learning from experience, I can say Moz, Copyblogger, QuickSprout, and Smart Blogger are the best helpers in my niche. Rand Fishkin and Neil Patel teach me all the aspects of and latest trends in content and Internet marketing, while Brian Clark and Jon Morrow demonstrate the art of writing and encourage me to polish up my writing skills. And applications such as Digg or Newsbeat have helped me organize my newsfeed in a way that gleans the most from my reading habit. #2 — Free writingIf your daily habit is getting up early, your free writing is ripe for development. It's a writing technique described by Julia Cameron and Mark Levy as a way to free the subconsciousness by telling all your worries to a piece of paper. All you need to do is start every day with writing three pages of text. The topic doesn't matter. Just sit and write. When developed, the habit of free writing can be a big help, including providing topics for new content and allowing you to create drafts quickly. To develop this habit and use it for content creation, you should do nothing but write three pages of text every morning. Don't try too hard. Simply allow your thoughts to flow, write quickly, and set some time limits. I dared to try it after I had read Julia Cameron’s The Artist's Way. While I'm a night owl, and it's an act of bravery for me to wake up early, I was faithful in writing three pages of text every morning and even discovered the site 750 Words. Working and spending 8–10 hours at a computer regardless the day of a week, I supposed it would be easier for me to free write online. The most helpful thing about this website was its analytics and charts about every piece I wrote: It let me analyze my writing and see what I needed to change for faster and more accurate work: I decreased the number of distractions and the level of wateriness in my writing (the tool showed which words I used the most). My final attempt to fall in love with free writing was a master class by one local artist. Armed with a pen, a notebook, and cappuccino, I was in a good mind to give free writing a chance... She gave us three tasks:
Now I use free writing when I need to come up with writing ideas. It saves time for brainstorming, and every free writing session gives me 2–3 ideas for future articles. Plus, I write faster now. (Yes, time frames matter.) The moral of this story: free writing is a daily habit worth developing. Don't give up. Just write. This technique is a big hit today, and many tools have been developed to use it with comfort. Try 750 Words, Write or Die, or Written? Kitten! #3 — Drinking coffeeA daily habit of drinking coffee has its scientifically proven benefits, too:
I'm a coffee addict, so I can say with full confidence that it helps with my content marketing endeavors. The trick is to know when and how much coffee to drink for better writing. I drink two cups per day. Although the perfect time is between 10 a.m. and noon, and between 2 p.m. and 5 p.m., I take my first americano with milk on early mornings. It stimulates my workflow and gets me into the swing of writing. My second cup comes between 3 p.m. and 4 p.m. It works like a charging system to revive spirits and, therefore, support a sufficient level of productivity in the afternoon. After my second cup of coffee, I have the energy to research and write outlines for my content. #4 — Plan everything in advanceDoes your organized nature make your friends smile? Mine still don't understand why I want to be ahead of the game and plan everything two or three months before deadlines. This habit is my savior:
With that in mind, I’ve chosen Trello to make this habit of planning flourish. My favorite thing about this tool is its keyboard shortcuts that allow me to manage tasks with one click. Plus, I use its Google Drive integration and desktop notifications to share and edit content quickly, as well as remember deadlines for planning my time properly. Besides Trello, Asana, Evernote, or Wunderlist are worth exploring as well. #5 — Listening to musicThis one is my favorite. Working in an open-plan office with 14 people, half of whom regularly practice idle chitchat, I've found the perfect escape from frustration and, therefore, procrastination: music. Music helps me concentrate on work, lowers my frustration, helps me write letter-perfect text, and speeds up my writing. Listening to music in the office has also helped my writing accuracy. Following the advice from Neil Patel on "youifying" content (I love that word), I use music to cheer up, gain inspiration, awaken creativity, and put me back on a productive track while writing my articles. Listening to music also helps me save writing time:
Numerous studies confirm music's positive influence on productivity and efficiency at work. University of Birmingham, England shares that music makes repetitive work more enjoyable. And according to researchers from Rensselaer Polytechnic Institute, music boosts moods and helps us focus. (HubSpot shared six science-based playlists to choose from for listening at work.) But when it comes to tasks requiring more brainpower, sounds of nature, songs without lyrics, or classical music seem to have the best impact on our productivity. Are there any daily habits you use for writing content and organizing your time for better productivity? How do they work for you? Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! via The Moz Blog http://tracking.feedpress.it/link/9375/4118445 Posted by DaveSottimano Let’s face it: SEO isn’t as black & white as most marketing channels. In my opinion, to become a true professional requires a broad skill set. It’s not that a professional SEO needs to know the answer for everything; rather, it’s more important to have the skills to be able to find the answer. I’m really pleased with the results of various bits of training I’ve put together for successful juniors over the years, so I think it’s time to share. This is a Junior SEO task list designed to help new starters in the field get the right skills by doing hands-on jobs, and possibly to help find a specialism in SEO or digital marketing. How long should this take? Let’s ballpark at 60–90 days. Before anything, here’s some prerequisite reading:
Project 1 – Technical Fundamentals:Master the lingo and have a decent idea of how the Internet works before they start having conversations with developers or contributing online. Have the trainee answer the following questions. To demonstrate that they understand, have them answer the questions using analogies. Take inspiration from this post. Must be able to answer the following in detail:
Explaining metrics from popular search tools
Link architecture
Project 2 – Creating a (minimum) 10-page websiteIf the trainee doesn’t understand what something is, make sure that they try and figure it out themselves before coming for help. Building a website by hand is absolutely painful, and they might want to throw their computer out the window or just install Wordpress — no, no, no. There are so many things to learn by doing it the hard way, which is the only way.
The site must contain at least one instance of each of the following, and every page which contains a directive (accompanying pages affected by directives as well) must be tracked through a rank tracker:
Set up rank trackingThe trainee can use whatever tracking tool they like; https://www.wincher.com/ is $6/month for 100 keywords. The purpose of the rank tracking is to measure the effects of directives implemented, redirects, and general fluctuation. Create the following XML sitemaps:
Writing robots.txt
Crawl the site and fix errors (Use Screaming Frog)
Project 3 – PR, Sales, Promotion and Community InvolvementThese tasks can be done on an independent website or directly for a client; it depends on your organizational requirements. This is the part of the training where the trainee learns how to negotiate, sell, listen, promote, and create exposure for themselves. Sales & negotiation
PR
Community involvement
YouTube
Facebook & Twitter Paid Ads
Adwords
Project 4 – Data Manipulation & AnalyticsSpreadsheets are to SEOs as fire trucks are to firefighters. Trainees need to be proficient in Excel or Google Docs right from the start. These tasks are useful for grasping data manipulation techniques in spreadsheets, Google Analytics, and some more advanced subjects, like scraping and machine learning classification. Excel skillsMust be able to fill in required arguments for the following formulas in under 6 seconds:
Also:
Google Analytics
Google Search Console
Link auditing
Explore machine learning
Scrape something
Log file analysis
Keyword PlannerThe candidate must be able to do the following:
Google Chrome Development toolsThe candidate must be able to do the following:
Project 5 – Miscellaneous / Fun StuffThese projects are designed to broaden their skills, as well as as prepare the trainee for the future and introduce them to important concepts. Use a proxy and a VPN
Find a development team, and observe the development cycle
Have them spend a day helping other employees with different jobs
Get a website THEY OWN penalized. Heck, make it two!
API skills
Learn concepts of programmingWrite 2 functions in 2 different programming languages — these need to be functions that do something useful (i.e. “hello world” is not useful). Ideas:
If I were to pick which technology, it would be Javascript and Python. Javascript (Node, Express, React, Angular, Ember, etc.) because I believe things are moving this way, i.e. 1 language for both front and back end. Python because of its rich data science & machine learning libraries, which may become a core part of SEO tasks in the future. Do an introductory course on computer science / build a search engineI strongly recommend anyone in SEO to build their own search engine — and no, I’m not crazy, this isn’t crazy, it’s just hard. There are two ways to do this, but I’d recommend both.
Super Evil Genius Bonus TrainingGet them to pass http://oap.ninja/, built by the infamous Dean Cruddace. Warning, this is evil — I’ve seen seasoned SEOs give up after just hours into it. These days, SEO job requirements demand a lot from candidates.Employers are asking for a wider array of skills that range from development to design as standard, not "preferred." Have a look around at current SEO job listings. You might be surprised just how much we’re expected to know these days:
The list goes on and on, but you get the point. We’re expected to be developers, designers, PR specialists, salespeople, CRO, and social managers. This is why I believe we need to expose juniors to a wide set of tasks and help them develop a broad skill set. “I’m a Junior SEO and my boss is making me do this training now, I hate you Dave!”You might hate me now, but when you’re making a lot more money you might change your mind (you might even want to cuddle). Plus, I’m putting you through hell so that….
Feel free to ping me on Twitter (@dsottimano) or you can catch me hanging out with the DMG crew. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! via The Moz Blog http://tracking.feedpress.it/link/9375/4115665
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords design, Yelp & TripAvisor & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-google-adwords-design-yelp-tripavisor-255548
Google has confirmed the rollout of the new user interface to more AdWords users. The post Confirmed: New AdWords interface rolling out to more users appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/confirmed-new-adwords-interface-rolling-users-255502 Posted by Sean Kirmani, Software Engineering Intern, Tango Augmented reality scenes, where a virtual object is placed in a real environment, can surprise and delight people whether they’re playing with dominoes or trying to catch monsters. But without support for environmental lighting, these virtual objects can stick out rather than blend in with their environments. Ambient lighting should bleed onto an object, real objects should be seen in reflective surfaces, and shade should darken a virtual object. Tango-enabled devices can see the world like we do, and they’re designed to bring mobile augmented reality closer to real reality. To help bring virtual objects to life, we’ve updated the Tango Unity SDK to enable developers to add environmental lighting to their Tango apps. Here’s how to get started: Let’s dive in!Before we begin, you’ll need to download the Tango Unity SDK. Then you can follow the steps below to make your reality a little brighter. Step 1: Create a new Unity project and import the Tango SDK package into the project. Step 2: Create a new scene. If you need help with this, check out the solar system tutorial from a previous post. Then you’ll add Tango Manager and Tango AR Camera prefabs to your scene and remove the default Main Camera game object. Also remove the artificial directional light. We won’t need that anymore. After doing this, you should see the scene hierarchy like this: Step 3: In the Tango Manager game object, you’ll want to check Enable Video Overlay and set the method to Texture and Raw Bytes. Step 4: Under Tango AR Camera, look for the Tango Environmental Lighting component. Make that the the Enable Environmental Lighting checkbox is checked. Step 5: Add your game object that you’d like to be environmental lit to the scene. In our example, we’ll be using a pool ball. So let’s add a new Sphere. Step 6: Let’s create a new material for our sphere. Go to Create > Material. We’ll be using our environmental lighting shader on this object. Under Shader, select Tango >Environmental Lighting > Standard. Step 7: Let’s add a texture to our pool ball and tweak our smoothness parameter. The higher the smoothness, the more reflective our object becomes. Rougher objects have more of a diffuse lighting that is softer and spreads over the surface of the object. You can download the pool_ball_textureand import it into your project. Step 8: Add your new material to your sphere, so you have a nicer looking pool ball. Step 9: Compile and run the application again. You should able see environment lit pool ball now! You can also follow our previous post and be able to place your pool ball on surfaces. You don’t have to worry about your sphere rolling off your surface. Here are some comparison pictures of the pool ball with a static artificial light (left) and with environment lighting (right). We hope you enjoyed this tutorial combining the joy of environmental lighting with the magic of AR. Stay tuned to this blog for more AR updates and tutorials! We’re just getting started!You’ve just created a more realistically light pool ball that live in AR. That’s a great start, but there’s a lot more you can do to make a high performance smartphone AR application. Check out our Unity example code on Github (especially the Augmented Reality example) to learn more about building a good smartphone AR application. via Google Developers Blog http://developers.googleblog.com/2016/08/augmented-reality-apps-with-tango.html
Securing investment for SEO is a tough challenge, especially when CMOs don't fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite. The post SEO and the CMO: Communication and board room...
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SEO agencies need to place greater emphasis on user experience. But how can agencies make this transition? Columnist Ian Bowden believes we can learn from the recent shift to content marketing. The post Why agencies need to learn from the past and evolve appeared first on Search Engine Land.
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Google is adding content for users on the go but some local search rivals see the move intentionally marginalizing their content. The post Yelp, TripAdvisor: Google’s mobile “best-of lists” hide our content appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/yelp-tripadvisor-googles-mobile-best-lists-hide-content-255465
RLSAs are headed outside of Google websites and into the wide world of Google search partners. The post Google remarketing lists for search ads make their way to Google search partners appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Now, My Business insights, AMP notifications & Wifi Maps appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/searchcap-google-now-business-insights-amp-notifications-wifi-maps-255469 |
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