Posted by William Denniss, Product Manager, Identity and Authentication The Identity team is constantly striving to help Google users sign-in to third-party applications with their Google account in a secure and seamless way, and enable users to share select information from their account such as their calendar or contact information with other apps, when they wish to do so. Under the hood these interactions happen via OAuth requests, and over the years Google has supported a number of ways for developers to implement OAuth flows with us. With improved security and usability in mind, we will soon be ending the support for one of these ways. In the coming months, we will no longer allow OAuth requests to Google in embedded browsers known as “web-views”, such as the WebView UI element on Android and UIWebView/WKWebView on iOS, and equivalents on Windows and OS X. Using the device browser for OAuth requests instead of an embedded web-view can improve the usability of your apps significantly: users only need to sign-in to Google once per device, improving conversion rates of sign-in and authorization flows in your app. Modern “in-app browser tab” patterns available on some operating systems, such as Chrome Custom Tabs on Android and SFSafariViewController on iOS offer further UX improvements for browser-based OAuth flows. In contrast, the outdated method of using embedded browsers for OAuth means a user must sign-in to Google each time, instead of using the existing logged-in session from the device. The device browser also provides improved security as apps are able to inspect and modify content in a web-view, but not content shown in the browser. To help you migrate, we offer libraries and samples that follow modern best practices which you can use:
You can also read protocol-level documentation for our standards-based support of OAuth for Native Apps, and an IETF best current practice draft on this topic. Versions of Google Sign-In on iOS prior to version 3.0 don’t support the current industry best practices of the in-app browser tab, and therefore are also deprecated. If you use Google Sign-In, please update to the latest version to get all the recent security and usability improvements. For now, this policy does not remove our support of WebView on iOS 8, however we may start to display notices encouraging users to upgrade their device for better security. The rollout schedule for the deprecation of web-views for OAuth requests to Google is as follows. Starting October 20, 2016, we will prevent new OAuth clients from using web-views on platforms with a viable alternative, and will phase in user-facing notices for existing OAuth clients. On April 20, 2017, we will start blocking OAuth requests using web-views for all OAuth clients on platforms where viable alternatives exist. If you have any questions with the migration, please post to Stack Overflow tagged with “google-oauth”. via Google Developers Blog http://developers.googleblog.com/2016/08/modernizing-oauth-interactions-in-native-apps.html
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Search Engine Land’s SMX East is only a month away! If you’re looking for cutting-edge SEO and SEM tactics that drive profitable and measurable results, then attending SMX East in September is a no brainer. Early bird rates expire Saturday, register for an All Access Pass and save...
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Editor, Google index status stalled & local business cards expands appeared first on Search Engine Land.
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The company seeks to crowd-source street-level photography on a global basis. The post OpenStreetMap debuts Google Street View alternative: OpenStreetView appeared first on Search Engine Land.
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Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, advertisers can now create ads specific to native placements on MSN.com in bulk using the tool....
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Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, advertisers can now create ads specific to native placements on MSN.com in bulk using the tool....
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Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started. The post The way-too-early AdWords holiday testing guide appeared first on Search Engine Land.
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From the start of the games through closing ceremonies, Google replaced its usual homepage logo with the following animated images. The post 17 days of 2016 Rio Olympic Google Doodles: A full list of Google’s “Fruity Doodle” images appeared first on Search Engine Land.
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Columnist Amy Bishop believes it's time to rethink the age-old strategy of a singular conversion point. Learn how to leverage your content to guide consumers through the purchase funnel while obtaining marketing insights that will help you drive sales. The post Aligning collateral and...
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Google may not be showing you an accurate count of your indexed pages in the Google Search Console Index Status report. The post Google says the Google index status in the Search Console report is broken appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/google-says-google-index-status-search-console-report-broken-257111 Posted by George-Freitag Last week, Casey Meraz did a great breakdown on the state of local, showing where you should be heading with your strategy and answering some tough questions about the future of local search. Today, let’s look at all the recent changes that Google itself has been making to its own local product and examine how that will help you understand where they’re heading. This has been a big year for local search, with Google launching a ton of changes related to local, including several changes directly to their local platform, Google My Business. Marketers and brands are naturally scrambling to respond to each of these changes individually, as they should, but what about the larger implications of changes like these? The running theme with all these changes seems to be the following three things: Google is taking local seriously, Google is wants to get more local data through its crawler, and Google really, really wants more reviews. But let’s not jump ahead of ourselves. First, let’s review some of the major changes that have occurred over the last few months. What’s changed?1. No more descriptions for Google My BusinessThe most recent change to Google My Business occurred on August 3rd when Google My Business stopped accepting edits to the description. The description will still be editable through Google+, but with the way the rest of the company has been distancing itself from its social platform, that’s likely not to stick around for long. 2. Additional categories no longer supportedAdditionally, though it got lost in the shuffle a bit, when they removed the descriptions they also removed the following sections from their bulk upload form:
3. Google+ metrics removed, additional Google My Business InsightsIn a separate announcement, Google also removed Google+ metrics from their dashboard, instead providing more detailed metrics around the source of views to your GMB profile. Google My Business now shows whether customers found a business via search or Google Maps and breaks down actions customers are taking by website visits, driving direction requests, phone calls, or photos. 4. Greater support of reviews for local businessesAnd in yet another announcement this month, Google released the ability for all websites to have “Critic Reviews” published directly in Google search results, next to the local businesses results. Days later, Google backed up this announcement by promoting the detailed Schema Markup needed to apply for critic reviews. For reviews on Google My Business itself, they added the ability to respond to reviews on Google directly through the latest version of its API. Overview of changesAnd this is just within the last couple of months! So, what do all of these changes imply? Well, first off, it means that Google is making some serious changes towards local. And it should. Based on data released in May of 2016, over 50% of its traffic is now mobile and within that, nearly 30% of those searches are local! Secondly, it means that Google is getting more confident in its own crawl data. Google wouldn’t take away a chance to get information from you if it didn’t have a good way of getting that same information by itself. We already saw this when Google removed support of Authorship and, years earlier, removed support of the Meta Keywords tag. By further distancing its local product from its social product, Google+, it implies that the data gathered from those sources wasn’t valuable. It also means that Google likely hasn’t been paying attention to any of this stuff for some time now. This is pretty in line with everything Google has worked towards with local information. User-generated information, while invaluable, is easily manipulated. Because of this, Google often prefers to use its own data, when available. This is why that irritatingly complicated Local Search Ecosystem is so irritatingly complicated. Google needs to be able to verify its data, verify it again somewhere else, and repeat however many times it needs to to be sure. How does this affect me?So what does this mean for marketers and brands? There are a couple of key takeaways. First, it means that Google is becoming increasingly confident in the data that it’s getting on its own. On top of that, Google is surfacing more information about an individual business than it ever has before. Information like business hours, reviews, driving directions, social links, and more are all available directly in the search results. While providing all of this information is potentially great from a user perspective, this is also makes Google tremendously vulnerable from a trust perspective. Every new piece of information that Google surfaces in its search results is a new opportunity for them to get that information wrong, so they're putting themselves at a tremendous risk. They aren’t going to do this unless they can be absolutely sure and, as we know, the way they verify information is through their own crawls. The second big takeaway is that Google is trying harder than ever to get more reviews into its platform. By distancing itself from Google+ they removed one of the biggest barriers for leaving reviews. By promoting Schema and opening up the ability for more people to have their reviews included in search results, Google is making sure that it has as much review data as possible. As demonstrated last year in another study by Casey Meraz, we know that reviews are a huge element in the click-through rate of local results. What should I do?Let’s talk tactics. Knowing that Google is putting more emphasis on crawl data and that it's looking for more ways to get reviews, your job as a marketer gets pretty clear. You need to get your local information and reviews in all the places Google might look and make it easy for Google to understand. Learn to love Schema markupOne of the most telling things about Google’s updates, in general, is that they've been consistently and reliably promoting Schema usage every chance they get. This means they probably like it. And the great thing about Schema is that it’s easier than ever to implement! To facilitate their love affair with Schema, Google created an easy-to-use tool, the Structured Data Markup Helper, that lets you highlight contact information, reviews, and more, then generate the JSON-LD code you can paste right in the <head> of your page. Pair that with their other free tool for testing markup, the Structured Data Testing Tool, and you have everything you need to start using Schema right away. Make your business listing information accurateThis may seem repetitive in the local space, but that’s just because it’s true. Even if you enter all the information exactly right in Google My Business, Google still doesn’t trust it unless it can verify it against other sources. Use the free Check Listing Tool or any of the other online tools to make sure you’re not only listed on all of the most important online sources, but that your information is accurate. And not just mostly accurate — so accurate that Google doesn’t have any choice other than to completely trust your data. The one thing that will prevent Google from ever showing your business in their giant local search result is conflicting information about your business on various online sources. Get your review strategy togetherYou can’t just sit around and hope for reviews anymore. According to a study by BrightLocal, 92% of people look to online reviews when deciding to use a business. We also know that people click on them in Google. And we know that Google is trying to get as many of them as possible in their own search results.
Earn good linksThere are tons of great resources for linkbuilding on the Moz Blog alone, so I won’t muddy the waters with more advice. I will say that, while the Google penalties of the previous few years have been rough on linkbuilding, there’s still no question it’s still one of the most influential ranking factors in SEO as a whole, let alone in local. The only difference is that it has to be good. The one thing the Google penalties proved that Google definitely knows the difference between a good links and a bad link. Good links are good because they mean people are actually interested in your content and are legitimately trying to share it. Of course Google would want to use that as a metric. That’s the content you need to make. Is this all you can do? Of course not. But focusing on the things Google is paying attention to is one of the best ways to make sure you’re staying ahead of the curve to make your local strategy as future-proof as possible. Any other big changes in local that I missed? Have your own tips to stay on Google’s good side in local? Share your own thoughts in the comments below! Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! via The Moz Blog http://tracking.feedpress.it/link/9375/4207771
Search feature will soon be broadly accessible to local businesses and their agencies. The post Google Local Business Cards or Posts about to roll out to ‘thousands’ of SMBs appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google images in results, AdWords changes & keyword planner excuses appeared first on Search Engine Land.
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Google brings back an old test, whereby showing images in the mobile web search results. What do you think of them? The post Google testing image thumbnails in mobile search results again appeared first on Search Engine Land.
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Branding in the headlines should please advertisers. The post Business names start showing in AdWords Call Only ads appeared first on Search Engine Land.
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Pokémon Go is hot right now, but how can you use this new mobile gaming craze to your advantage? Columnist Tony Edward has some suggestions. The post How Pokémon Go can help generate SEO and foot traffic appeared first on Search Engine Land.
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Track conversion, spend or CPA performance for a set of campaigns. The post Google testing Campaign Groups to forecast & track goal targets across multiple campaigns appeared first on Search Engine Land.
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The leap from physical to digital maps was game-changing for marketers and consumers alike, but what's next on the horizon? Columnist Brian Smith explores some possibilities for the future of mapping. The post The future of the map appeared first on Search Engine Land.
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Advertisers and agencies continue to have questions about how potential data restrictions will affect their research efforts. The post Google says bots are the main target of Keyword Planner changes, a lot of questions remain appeared first on Search Engine Land.
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Moz alumni smiling after layoffs: Source: Twitter Buddhists drawing a sand...
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/search-pics-moz-alumni-smiles-android-puzzlebot-buddhists-google-256923 Posted by randfish When Google says jump, it's hard not to jump. Often we take the words of Google representatives as edict and law, but it's important to understand subtleties and to allow for clarification with time. In today's Whiteboard Friday, Rand discusses some angles to consider that will help you stay grounded when the "Big G" makes a statement about SEO. Video TranscriptionHowdy, Moz fans. Welcome to another edition of Whiteboard Friday. This week we're going to chat about the public statements that Googlers make and how we, as marketers, as SEOs, should be interpreting and understanding those statements. So I actually wrote down a few things that Googlers have said. These are quotes taken from websites that have quoted them. So they may not be perfect. For example, if you are someone from Google who actually made these statements, you might say, "That's not exactly how I phrased that." Well, it's how the websites quoted you. So Search Engine Roundtable and SEM Post and Search Engine Land, places like that, is where I got these quotes. When something is missingSo for example, someone from Google says, "301, 302, 307, don't worry about it. Use whatever makes sense for you. They all pass PageRank." So you might have seen over the last few weeks there's been a lot of tweets and stories, blog posts written about how we no longer as SEOs have to worry about the type of 30x redirect that we put in place. If there are 302s, that's fine. Google seems to be passing PageRank through them.Well, there's actually been a bunch of discussion about this, because the evidence is on the totally other side, that if you have a website with a bunch of redirects that are not 301s, 302s, 307s, and you change them to 301s, which is the permanent redirect status code, it sure looks like Google organic search traffic sends more visits to those redirected pages or to the target of the redirected pages. Why would that be if it didn't matter in the first place? Is it just a bunch of correlation but not causation results because it looks way too consistent? Or is there something else going on here? Many folks, for example, pointed to the fact that the word "PageRank" might be the operative thing here. In fact, this is one of the things that I would say personally. When Google says they all pass PageRank or they all pass the same amount of PageRank, remember PageRank is Google's original ranking formula from 1997 that Larry and Sergey developed in college. It is not a comprehensive, holistic representation of every possible signal that is in Google's ranking algorithm, 200 or 500+ of them. It's not everything that a machine learning system could possibly interpret. Maybe the machine learning systems that are in place at Google for spam or for relevancy or for importance, for trust, whatever they are have determined that 301s are in fact the better one to use or should be interpreted as a stronger signal. So you've got to be careful when reading a statement like this. It does generate a lot of discussion in our field, but it's not the only case. This has happened for a decade and a half now in the SEO world, where people from Google say things publicly. When they don't get it rightFor example, you might remember a couple years ago, "The mobile-friendly update will be bigger than Panda and Penguin combined." Then, of course, the mobile update rolled out — what was that, June of 2014 — and we all scratched out heads and went, "Gosh, that was not much of an update at all. It seems like things didn't shake up very much." Then Google sort of explained, "Well, a lot of websites did end up updating. Oh, I guess we had a more staggered update rollout of it than we were expecting, and so maybe you didn't see a lot of change." Well, certainly that seems awkward in comparison to that statement. When we get clear-cut(ts) answersAnother statement, this statement I actually love. I love statements like this from Google. So this is when Eric Enge, from Stone Temple, was interviewing Matt Cutts and he asked Matt about whether a 301 redirect would lose some amount of relevancy or ranking ability when it was being moved over, whether there was any risk to moving a page. Matt replied, "I am not 100% sure whether the crawling and indexing team has implemented that sort of natural PageRank decay, so I'll have to go and check." Then there was a note in the text that said, "Note in a follow-up email Matt confirmed there is some loss of PageRank through a 301." Well, PageRank or link ranking factors, whatever you want to call it. That's great. This is, "I don't know, but I'll go check with the team that does know." Then a response of, "Yes, the thing that you assumed is in fact the case and I can confirm it." That's awesome. I love, love, love statements like this. I sort of wish we could nudge Google into doing more of that, of the hey, we ask a question and you go, "Well, I think it's this, but I'm going to go check with exactly that team that's responsible for writing the code that implements that piece, so that we can tell you an honest and complete answer." That's terrific. When they're saying there's a chanceBut then you might get statements like this one, which are real tough. "External links to other sites isn't specifically a ranking factor, but it can bring value to your content, and that in turn can be relevant for us in search. Whether or not they are followed doesn't really matter." That is a hard, hard statement to interpret. The first sentence says, "External links. We don't use them. They're not a ranking factor." The second sentence says, "But those links might bring value to your content, and that in turn can be relevant for us in search," which almost seems to contradict the first sentence. Those two things don't go together. I think this statement was not from Garry. This is John Mueller I think said this one. "Whether or not they are followed doesn't really matter." Okay, so if you are using them, followed or not followed doesn't matter. Tough statement to interpret. I'm not sure what to take away from that. The only thing I think I might be able to do is to say, "I should probably test it. I should figure it out for myself." Recommendations for analyzing and interpreting Google's wordsIn fact, I've got some recommendations for you when you are analyzing these words from Google, because it can be really tough to say, "How do I know which statements I can trust? Which one is the external links statement? Which one is the, 'I'll go check and I'll tell you which one is the flat-out wrong statement?' Which one is the, 'Well maybe this is right, but maybe it's just not telling me the whole story.'" (A) Consider all the ways that the statement could be true while the surface-level info is technically wrong. So, for example, on the external links one, maybe the statement is true that it's not specifically used as a ranking factor or not separately used, but maybe it's used in concert with other signals. That's what was trying to be said there by John, and it just came out in a funny way that the language would be parsed on the surface as very misinterpreted. So if someone from Google says, "A does not equal C," you might say, "Aha, so that means B or D could equal C." There you go. (B) Give statements some time to be amended or modified, at least a few weeks. For example, you'll remember that the statement about 301s, 302s, and 307s, there was a statement made by Gary from Google and Gary said this. Then just a couple weeks later, he amended the statement to say, "Oh, right, there are also canonicalization issues, which is separate maybe from ranking issues, but probably you don't care, because canonicalization will affect your rankings. 301s do help with canonicalization in Google, whereas 302s and 307s might not help as much," which is sort of saying, "Wait, so they are interpreted differently and there could be some reasons why when I change 302s to 301s rankings and traffic go up. Aha." That statement took a little while to come out, but it did kind of correct the record. (C) I like data and I like experiments over opinions and public statements. So for example, a few months ago now, the folks at Reboot Online did a great study about external links. They created some fake words and built up a bunch of web pages. Some of the web pages did have external links on them. Some of them didn't. They saw that Google was extremely consistent in always ranking the ones that had external-pointing links that were followed versus external but not followed or no external links or internal links only, that kind of stuff. I think their results were pretty conclusive. There are all sorts of reasons why this statement might have been wrong. Maybe when John said it, it was correct. Or maybe his second sentence is really the truth here and the first sentence is more, "Well, it's not its own separate, specific thing," and so the interpretation is what matters. In either case, that data, that experimentation, hugely valuable and important for us as an industry and I really like paying attention to those things and then trying to verify and replicate and apply on our own sites. (D) The last thing I'll say is, look, we need to be empathetic and forgiving. A lot of Googlers are working in a giant, giant corporation, tens of thousands of employees at Google, hundreds of different teams that potentially contribute. Just the ones that we know of, there's Core Ranking folks, there's Web Spam folks, there's Crawling and Indexing folks, and Search Quality folks, and Webmaster Tools folks, and Webmaster Trends Analysts, and all these many different departments. It's not always the case that a Gary or a John or any of the representatives and Andre can go and talk to the engineers who wrote the code and have them pull that right up and say, "Aha, yes, this exactly is what's going on here and here's why and here's how we wrote it." You just don't get that level of clarity and sophistication. So they have to operate with the knowledge that they have and with the information that they are being told. We, likewise, need to give them some room to amend their statements. We need to follow up ourselves with our own data, and we need to be careful about how we interpret and parse the sentences and phrasing that they give us. All right, everyone, look forward to your comments and your thoughts about things Google has said over the years, how they've been helpful to you, potentially harmful to you, and hopefully we'll see you again next week for another edition of Whiteboard Friday. Take care. Video transcription by Speechpad.com Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! via The Moz Blog http://tracking.feedpress.it/link/9375/4183100
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords health, Bing Ads enhanced & drafts appeared first on Search Engine Land.
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The Nashville-based company is releasing a rebuilt, standalone version of the most popular tool in its suite, a Site Auditor for search optimization. The post Like Moz, Raven Tools refocuses on its first love: search appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/like-moz-raven-tools-refocuses-first-love-search-256692 Posted by Roy Glasberg Global Lead, Launchpad Accelerator We’re heading to the city of San Francisco this September to open a new space for developers and startups. With over 14,000 sq. ft. at 301 Howard Street, we’ll have more than enough elbow room to train, educate and collaborate with local and international developers and startups. The space will hold a range of events: Google Developer Group community meetups, Codelabs, Design Sprints, and Tech Talks. It will also host the third class of Launchpad Accelerator, our equity-free accelerator for startups in emerging markets. During each class, over 20 Google teams provide comprehensive mentoring to late-stage app startups who seek to scale and become leaders in their local markets. The 3-month program starts with an all-expenses-paid two week bootcamp at Google HQ. Developers are in an ever-changing landscape and seek technical training. We’ve also seen a huge surge in the number of developers starting their own companies. Lastly, this is an unique opportunity to bridge the gap between Silicon Valley and emerging markets. To date Launchpad Accelerator has nearly 50 alumni in India, Indonesia, Brazil and Mexico. Startups in these markets are tackling critical local problems, but they often lack access to the resources and network we have here. This dedicated space will enable us to regularly engage with developers and serve their evolving needs, whether that is to build a product, grow a company or make revenue. We can’t wait to get started and work with developers to build successful businesses that have a positive impact locally and globally. via Google Developers Blog http://developers.googleblog.com/2016/08/google-developers-to-open-a-startup-space.html
Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in paid search management software. The post Paid search management software: Is it right for your business? appeared first on...
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